Email Marketing an Hour a Day - Jeanniey Mullen, David Daniels

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Email Marketing an Hour A Day

Email Marketing an Hour a Day
by Jeanniey Mullen and David Daniels

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign. Learn advanced tactics including using mobile devices and leveraging social networks. Take a look inside.

“David Daniels and Jeanniey Mullen have done the impossible: present sophisticated strategies in an accessible and easy guide for all types of email marketers. Ignore this book at your peril.” Dave Hendricks – EVP Operations, Datran Media

ISBN: 978-0-470-38673-6 \| 312 Pages \| Paperback

For immediate access buy the digital version
Purchase the print version at
Amazon.com and Wiley Publishing

Who Should Buy This Book? This book was written to allow the email marketer at any level to increase their understanding of email marketing. It will also expand the perception and increase the level of respect that email marketing gets for any reader who may not currently be on the front lines of email. If you are currently sending or plan to send an email marketing campaigns this book will provide the basic tactics of building a successful email marketing program as well as offers advanced strategies for the experienced marketer.